Head – Marketing & Business Development

Duties and Responsibilities : ● I am responsible for developing, managing, and implementing leasing policies and activities from start to finish. This includes conducting site visits, negotiating terms, handling documentation, and overseeing administration processes.
● I formulate, review, and negotiate lease transactions and agreements, ensuring they align with company objectives. I serve as a liaison between tenants, internal teams, and the legal department, facilitating effective communication and collaboration.
● A key aspect of my position involves networking with prominent brokers and industry professionals, representing the project in a professional manner. This helps to build relationships and attract potential tenants to our properties.
● I also handle lease amendments, renewals, extensions, and other related matters for existing leases, ensuring all contractual obligations are met.
● I am responsible for driving productivity and managing the budgetary performance of the leasing operation department, optimizing efficiency and maximizing financial outcomes.
● By effectively managing the leasing process and maintaining strong relationships, I contribute to the overall success of the company's leasing operations.

AVP –Leasing

Duties and Responsibilities : ● The focus was on developing and managing a robust client base, ensuring full occupancy of available space through sustainable lease agreements.
● A business development strategy was devised to drive effective month-on-month growth for the company, expanding its market reach and maximizing leasing opportunities.
● Existing and prospective clients were provided with industry-specific, market-specific, and location-specific information, empowering them to make informed leasing decisions.
● Client and prospect interactions were facilitated to successfully define lease parameters and terms that aligned with their requirements.
● A network of regional and national brokers was compiled, updated, and maintained to tap into their expertise, fostering strong relationships to identify potential tenants and secure lease agreements.
● Additionally, the social media presence and digital platforms were managed to enhance brand visibility, engage with prospects, and showcase available properties.
● Through these efforts in client development, business growth, industry knowledge, and effective marketing strategies, the company achieved high occupancy rates and success during that period.

AVP – Key Accounts and Business Development

Duties and Responsibilities : ● The focus was on managing, maintaining, and strengthening relationships with the top builders in the Noida region.
● I was responsible for managing relationships with these builders throughout the pre and post-sales processes. This involved handling negotiations with CXOs regarding inventory, marketing, and other pre-sales matters.
● To maintain positive relations, I worked diligently to establish and maintain public relations with the builders. This ensured that Finlace held a preferred status as a trusted channel partner.
● Regular follow-ups with the builders were conducted to address booking, allotment, and payment-related issues, ensuring smooth transactions and timely completion of deals.
● An essential part of my role was also the collection of outstanding amounts from the builders, including bills and brokerage payments. I maintained meticulous records and actively pursued these payments to ensure financial stability and growth for the company.
● Through these efforts in relationship management, negotiation, follow-up, and financial administration, I played a key role in solidifying partnerships, maximizing sales, and enhancing the overall business performance of Finacle during that period.

General Manager – Corporate Business Development

Duties and Responsibilities : ● I was responsible for the handling and acquisition of corporate clients, specifically focusing on proposing and executing a "Franchise Recruitment Strategy."
● I actively networked with corporate clients in the Indian market, with a particular emphasis on North India, to build connections and explore potential franchise expansion opportunities.
● Identifying the expansion needs of various brands across industries, I approached them to discuss and present franchise opportunities that aligned with their growth objectives.
● To better understand the expansion plans of these brands, I conducted meetings with key decision-makers such as Directors, VPs, CEOs, and MDs. Through these interactions, I gained insights into their goals and provided valuable advice on roll-out strategies, while also proposing suitable marketing mediums to promote their franchise offerings.
● By leveraging my networking skills, market knowledge, and expertise in franchise recruitment, I played a pivotal role in attracting and securing corporate clients, enabling them to expand their brands through the franchise model.

Relationship Manager – Private Banking

Duties and Responsibilities : ● The focus was on handling the banking and investment needs of 75 High Net Worth Individual (HNI) clients, as well as expanding the client database.
● Assets and liability products, including LAP, LAS, Bank Guarantee, Letter of Credit, Home Loans, Current & Savings Accounts, and Fixed Deposits, were successfully sold to both individual and corporate clients.
● Active advisory services were provided to the client base regarding investments in Third Party Products such as Insurance, Mutual Funds, PMS, Real Estate Funds, and Private Equity Funds.
● NRI clients were also attended to, offering advice on investments, NRE FDs, remittances, and Forward Cover transactions.
● The role encompassed managing the banking and investment needs of the HNI clients, while also acquiring new clients and promoting business growth.

Head – Retail Sales & Banking (Delhi)

Duties and Responsibilities : ● I held the position of heading the entire Sales & Distribution function for Delhi & NCR, which encompassed managing relationships with Banks, NDs, IFAs, and Canara Bank. I led a team of 9 resources.
● I actively engaged with the Business Heads and Product Heads of channel partners to drive higher market share, collaborating closely to ensure effective distribution and sales strategies.
● Customer service and operations for the region fell under my responsibility, ensuring smooth processing of transactions. This involved interacting with Registrars such as CAMS and Karvy for all operational processes. Additionally, I organized regular training sessions for Customer Service Representatives, aiming to upgrade their customer handling skills and enhance overall service quality.
● A significant aspect of my role was training and motivating the Sales team. I focused on providing them with the necessary knowledge and guidance to achieve annual objectives and targets.
● Through my leadership and strategic approach, I successfully managed the Sales & Distribution function, fostered strong relationships with channel partners, optimized customer service operations, and empowered the sales team to accomplish their goals.

Relationship Manager – National Distribution

Duties and Responsibilities : ● I held the position of heading the entire National Distribution segment, which included National Distributors, Regional Distributors, and Platinum Partners. The primary objective was to increase Assets Under Management (AUM) by effectively addressing the specific requirements of the target segment.
● Engaged with key stakeholders within the National level distributors, such as Regional Heads, Product Managers, and Key Sales staff, to understand their needs and align our offerings accordingly. This collaborative approach helped build strong relationships and drive business growth.
● I worked closely with the Business Head and key personnel of Regional Distribution outfits to ensure effective distribution strategies and maximize market penetration.
● I focused on nurturing relationships with Individual Advisors categorized as Platinum Partners, providing them with personalized support and tailored solutions to meet their clients' investment needs.
● By leveraging my expertise in distribution management, relationship building, and market insights, I aimed to enhance the AUM and drive overall business growth within the National Distribution segment.

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● Rated as “Exceptional Achiever” in all appraisals for performance shown in Business Targets, man management and team retention.
● Consistently achieved sales targets while ensuring that the sales process was of a high quality and fact based rather than opinion
driven.
● Built and maintained strong interpersonal relationships across external and internal customers.
● Ranked #1 SIP mobilizer by doing more than 10,000 SIPs in Reliance SIP INSURE.
● Recognized as the best Relationship Manager (ND) for contribution in RNRF & REAF NFO.

Financial Planning Consultant

Duties and Responsibilities : ● Key member of the bancassurance team, facilitating the sale of Aviva Products through American Express Bank.
● Accompanied Bank RMs during client meetings to streamline the sales process.
● Represented the entire product portfolio of Aviva Life Insurance and provided training to RMs for new product launches.
● Organized and conducted training sessions to enhance the skill sets of the sales team.

Relationship Officer

Duties and Responsibilities : ● Responsible for selling Birla Sunlife Insurance Co. products through HDFC branches and the HBL Channel.
● Conducted regular training sessions for the channel.
● Maximizing market share and top-of-mind recall for Birla Sunlife products in total insurance sales from these channels.

Sales Executive

Duties and Responsibilities : ● Part of the Strategic Alliance and Merchant Business Development group, responsible for tying up with merchants for EDC Machines and Istabuy in the past.
● Handled chargebacks and retrievals, ensuring prompt resolution of customer disputes.
● Cross-sold other bank products to merchants as part of the business development strategy in the past.


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ITC Hotels & Towers, Maurya Sheraton Welcome Group New Delhi ( September 2002- December 2002)
● Business development – with specific focus on PSU and Exporter Segment.
● Marketing and PR for the launch of “Dublin” at Maurya Sheraton.

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● Been a top quartile rank holder through graduation and post-graduation.
● AMFI & IRDA Certified.

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● Member of the Cultural Committee and the Finance Club at B-School.
● Successfully completed a one year multi-media course from APTECH computer institute.
● Avid liking for traveling.

Professional Degree in PGDBM (Specialization - Finance + Marketing) with 67% (distinction holder), India Institute of Planning & Management (Amongst premier B-Schools in India)

India Institute of Planning & Management (Amongst premier B-Schools in India), 2000 - 2002

12th, Delhi Public School, Noida With I Division , 1997 - Completed